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Debbie Murtha directed 2011 launch of Justin Bieber charity fragrance.
May 8, 2015
By: Christine Esposito
Retail industry consultant Debbie Murtha has joined Laura Geller Beauty as a member of the board of directors. With more than 30 years of industry experience, Murtha brings her all-encompassing expertise in retail marketing and merchandising, brand building, and strategic industry partnership development to the Laura Geller Beauty brand. An esteemed cosmetics retail senior executive, Murtha spent 10 plus years serving as SVP/general merchandising manager of the multibillion-dollar national, cosmetics and fragrance businesses of both Macy's Merchandising Group and May Merchandising Company. “I have known and worked with Debbie over the course of twenty years in the beauty industry,” said Elana Drell-Szyfer, CEO of Laura Geller Beauty. “In my opinion, she is one of the leading strategic thinkers in beauty retail and I am thrilled to have her expertise and insight as part of the Laura Geller Beauty team.” While at Macy's, Murtha oversaw the nation's top-grossing cosmetics and fragrance business generating $3.5 billion annually and forged successful partnerships and collaborations, including the creation of Macy's first national television campaign. She is recognized for her track record of spearheading marketing, merchandising and operational enhancement initiatives that lead retailers to surpass sales and profit goals and achieve top sales volume among competitors. Murtha directed the 2011 launch of Give Back Brands' Justin Bieber charity fragrance that earned recognition as Macy's top-selling brand in the history of celebrity fragrances, was the highest-grossing of all 2011 fragrance launches and won Women's Wear Daily's Beauty Biz Award as the top prestige fragrance of the year.
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